Ann Christiano & Annie Neimand: The Science of What Makes People Care
Published by Stanford Social Innovation Review
Let's kick off with a dose of science - we love this fascinating in-depth study into how you can make people care more about your social purpose without spending more money. Ann and Annie share five principles to help you inspire engagement, belief, and behaviour change in your supporters, rather than just focusing on "awareness-raising". From one of the world's first social justice campaigns to abolish the slave trade, to Greenpeace's switch of focus to hope rather than guilt and fear - this is a long read, but well worth it.
Alastair Wilson: The myth of sustainability is damaging the social enterprise sector
Published by Thomas Reuter's Foundation
We couldn't agree more with this - why should organisations attempting to generate their own income through trading be expected to become entirely self-sustaining? We've spoken to many frustrated social enterprises who are struggling to meet the unrealistic expectations placed on them, or excluded from grant opportunities because of their status. Here's a passionate argument about why social enterprises that trade in deprived communities, or give job opportunities to people who are disadvantaged in the labour market, need a little helping hand along the way...
Lisa Weaks: Building resilience and sustainability – tips for charity leaders
Published by The King's Fund
The King’s Fund has run the GSK IMPACT Awards for 20 years, visited more than 400 smaller charities and reviewed thousands of applications. So they're well-placed to offer ten tips for charity leaders - while you'll have heard many of these before, the occasional reminder never does any harm. If you're short on time, the article also has a handy visual summary of the ten tips. From careful data analysis to writing an excellent trustees' report, via succession planning - how many of these can you tick off?
Sarah Carter: How to collaborate successfully for greater impact
Published by 101Fundraising
One of the ten leadership tips from The King's Fund is about careful partnership planning, so we were intrigued to spot this blog on the subject soon after. Partnerships can be an amazing leg-up for your organisation - both in terms of impact and profile - but when things go wrong, a bad partnership can drain your time and alienate your beneficiaries. Here's a checklist of vital things to consider when entering into a new partnership and trying to juggle different priorities, outcomes and working cultures...
Michael Connellan: Want more media coverage? Then buying journalists coffee is not your priority
Published by CharityComms
We always love an article that challenges old or established ways of thinking, and this article has 'old PR advice' in its sights. So ditch your little black book of contacts and don't even think getting to know journalists for the sake of it. Instead, understand what the evolving news media sector is really looking for, and go digging for real news - that means visiting your service users, spending time with frontline staff, and being imaginative enough to pose questions that you've never asked before.
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