PROCRASTINATION, LEGACY FUNDRAISING & WHY LESS IS MORE ON SOCIAL MEDIA

Here's our latest digest of blogs and articles written by other people: a little collection of unique perspectives, innovative ideas and inspiring insights to get your brain ticking...

Kristian Downer: Reasons Your Business Should Post Less On Social Media
Published by DowSocial
Social media is changing, with users engaging with content differently and platforms developing new algorithms to decide what people see. It's therefore time to "reduce the noise" of your activity and instead focus on quality, consistency and audience targeting. That's the view of social media expert Kristian Downer, who gives five reasons why posting less on social media might actually help you to achieve better results. Kristian's blogs are targeted at start-ups, "solopreneurs" and small businesses, but there's plenty of food for thought here for charities and social enteprises too.

Gemma Pettman: Keeping the online buzz going after your event
Published by LinkedIn Pulse
When your big fundraising or awareness-raising event is finally over, it's tempting to lie low as you catch up on much-needed sleep or take time off in lieu. However the immediate aftermath of your event is a prime opportunity to build on your success and increase the likelihood of repeat participation. Lime Green associate Gemma Pettman explains why your online activity after your event is just as important as before and during it, and shares some great ideas for keeping the buzz going with thank you posts, user-generated content and video highlights.

Simon Scriver: Why fundraising is not all about asking for money
Published by 101Fundraising
Ask most people what fundraising involves and they'll look at you incredulously and say "asking for money". But there's so much important stuff that happens before and after the ask which can make or break your fundraising activity. So a big thank you to Simon Scriver for this reminder about the importance of "fundraising that doesn’t feel like fundraising". Here are eight important tasks that don't involve asking for money, including amazing thank yous, prospect research, supporter engagement and continuous learning.

Lena Vizy: Time for action! Why we have to invest in sustainable legacy fundraising
Published by 101Fundraising
Here's a big call to arms from Dutch fundraiser Lena Vizy, who thinks that charities need to stop missing a trick and invest much more in legacy fundraising. Lena is looking ahead to "the largest intergenerational transfer of wealth in human history", with an estimated $46 trillion due to be passed down from the baby boomer generation. So why are so many charities failing to tap into this huge potential, and what they can do differently? Undoubtedly this article feels more geared towards larger charities, but there's something for everyone to ponder in here...

David Cain: How to Get Yourself to Do Things
Published by Raptitude
And finally, here's some tough-talking advice from self-confessed proscratinator David Cain on something which we know can be a challenge particularly if you spend a lot of time working alone or as part of a small team. Procrastination leads to people "creating trouble out of nothing, essentially volunteering for penalties, embarrassment and regret" - but David thinks he's made a recent breakthrough and has shared some top tips with fellow sufferers.