Tereza Litsa: How to bring social media into your fundraising strategy
Published on Hubbub Charities have known for years that social media is an excellent opportunity to reach new supporters and start meaningful conversations with them. However, turning followers into donors is particularly tricky, making it hard for smaller organisations to decide how much time to dedicate to social media. Tereza's blog provides some handy pointers on this, including some great examples from charities who have got it right. Sarah Finley: Is 'tap and go' a better way to give to charity? Published on BBC News Ten years after contactless payments reached the UK, more than half of all transactions up to £30 are now made made using 'tap and go' technology. Various trials by charities have shown that contactless collection boxes attract higher average donations than traditional tins. Contactless payment ports have even popped up in winter coats, 'smart benches' and a charity car! Sarah explores some of these successful trials, and why 'tap and go' donations are set to grow and grow... Kate Ferguson: How to create a diverse Board of Trustees Published on NCVO Knowhow Nonprofit Board diversity has been a hot topic for charities for many years, but creating a truly diverse board - and attracting the right trustees - is easier said than done. It's a task that Kate Ferguson, Chair of The Advocacy Project, has dedicated a lot of time to, so it's well worth reading her seven top tips here - including the importance of transparency, accessible decision-making and consistent feedback from your Chair. Caroline Fiennes: Good charities spend more on administration than less good charities spend Published on Giving Evidence After so much media scrutiny of their spending, charities have never felt more under pressure to keep their administrative costs to a minimum. However, this can often be really counter-productive - we come across far more charities facing challenges due to under-investment than wasteful organisations. This study of the relationship between 'quality' and admin costs popped up again on social media recently - it was written several years ago, but we feel it's never been more relevant. Laura Hannan: Christmas is coming for Charities Published on LinkedIn Pulse Is it too early to mention the C-word yet? Not for Laura, who thinks that the huge uplift in donations during December means that charities need to get planning for Christmas now. Laura's blog provides some great tips on how to maximise the festive pounds and make best use of a range of digital platforms. Yes, we know it's not even November yet but go on, have a read...
0 Comments
Leave a Reply. |
To receive this regularly by email, please...
Archives
June 2024
|